Amazon ramped up content spending to $16.6B in 2022, including $7B on originals

Amazon detailed the costs of its content business during its fourth-quarter earnings on Thursday, citing that its content expenses jumped to $16.6 billion in 2022, a 28% increase from $13 billion in 2021.
According to Chief Financial Officer Brian Olsavsky, around $7 billion of that figure went toward Amazon Originals, live sports programming and licensed third-party video content included with Prime. In 2021, Amazon spent $5 billion on those three areas of content, for comparison.
While the company didn’t break down exactly how much it invests in each title, it’s reported that Amazon is spend

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