Optimizing freemium products: Challenges and opportunities

Konstantin Valiotti
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Konstantin Valiotti is product director of growth at PandaDoc.


More posts by this contributor

When to build a freemium plan and how to get it right



Building a freemium product or service is only the first step.
Once you’ve done the work to build and launch a freemium product, you will have to collect initial market reactions and see how the funnel behaves at each touch point. You will then have to decide whether to optimize the freemium experience, ke

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