Amid growing competition, Paramount+ and Showtime are combining in the U.S.

Nearly a year after ViacomCBS announced its rebrand to become Paramount, the company is now making a major change to its portfolio with today’s news that it will be fully integrating Showtime into Paramount+ — the streamer known in previous years as CBS All Access. The integration will include both streaming and linear platforms, the company noted, meaning Paramount+ will now be renamed “Paramount+ with Showtime,” while the Showtime linear TV network will also be renamed the same in the U.S.
This sort of consolidation was bound to happen, given today’s competitive

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