Instagram and Facebook introduce more limits on targeting teens with ads

Meta is making some changes to how its apps handle advertising and young users. Under the new rules, advertisers on Instagram and Facebook won’t be able to leverage as much personalized data to target ads to teens. Users under age 18 will also be newly empowered with more choices about what ads they see and why.
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. The company will also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and w

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