BMW reimagines the head-up display

At CES, BMW today unveiled its new i Vision Dee concept car, an E Ink-clad four-door sedan that can shift colors on demand. Why ‘Dee,’ you surely ask? It stands for Digital Emotional Experience. We’ll leave it at that, but what matters here is that it’s BMW’s platform for showing off its new head-up display, which is all about giving drivers a choice of how much augmented reality they want to see as they drive.
Using a five-step selection, drivers can choose if they only want to see driving-related information or if they want to add data from their communications

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