User Interviews, which helps companies recruit survey participants, raises $27.5M

Most companies agree that user experience is important. In a 2019 report from UserZoom, 70% of enterprise CEOs said that they see user and customer experience as a competitive differentiator. But figuring out what exactly users want — and what frustrates them — can prove to be a challenge. Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results.
The demand for a solution has led to a wellspring of software-based user research t

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