Cultivated beef companies tout sustainability. Will it lead to marketability?

The market for lab-grown meat, also called cultivated or cell-cultured meat, is expected to reach $1.99 billion by 2035, growing at an annual rate of 21.4%. Beef is poised to be the dominant segment.
The market got a boost last month when the U.S. Food and Drug Administration gave what amounts to a safety blessing to Upside Foods, a cultivated meat product startup, effectively setting in motion what many of these companies have been working toward: accelerated commercialization.
The FDA concluded that it had “no further questions” related to how Upside is producing its chicken made from the cu

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