Poppi raises a can to fresh capital to support its functional beverage growth

Consumer tastes are always shifting, but while traditional soft drink giants continue to dominate in the beverage space, many smaller players are finding success in developing soft drink-like offerings that also have a healthier function.
Some venture capitalists say most beverage companies won’t end up being big players, but Poppi, a prebiotic soda brand, is joining companies like Olipop to prove they can be successful in a global functional soda category expected to be valued at $173 billion by 2025.
The company’s drinks combine real fruit and apple cider vinegar and have less than five gram

リンク元