3 ways SaaS businesses can boost revenue in a recession

Suzanne Xie
Contributor




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Suzanne Xie is the business lead for B2B payments at Stripe and a former SaaS founder.


It’s an unprecedented time to be in SaaS.
Long term, the sector’s prospects are strong. The SaaS market could grow almost 10% every year to 2027 — and I think that’s a conservative estimate. In a recent Stripe survey, 63% of B2B recurring revenue businesses said they were confident of their growth in 2023.
But the road ahead is bumpy. Many founders are dealing with the first cyclical economic slowdown

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