4 ways to use e-commerce data to optimize LTV pre- and post-holiday

Dan LeBlanc
Contributor




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Dan LeBlanc is the CEO and co-founder of Daasity, a data and analytics company built for omnichannel brands.


For consumer brands, the holiday season is go time. The high-energy, two-month period that starts on Black Friday and Cyber Monday (BFCM) can account for as much as 19% of a brand’s total annual retail sales, according to the National Retail Federation.
Even as brands have visions of profits dancing in their heads, there’s another side to the holiday season they must consider. Ho

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