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TAM takedown: Investors are looking for market opportunity, not just size




Bill Reichert
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Bill Reichert is partner and chief evangelist at Pegasus Tech Ventures.


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Every pitch deck needs to have a “Market” slide. Unfortunately, most entrepreneurs get the market slide wrong.
That’s not necessarily their fault. The fault lies in the pitch coaching industry that insists that every deck include a slide with TAM, SAM and SOM. (total addressable market, serviceabl

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