MadKudu lands $18M led by Felicis for its lead scoring platform

It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and move forward by relying on a 15-year-old twist on software adoption called “bottoms-up” SaaS.
The idea is that new software tools can find their way into a company by landing first in the hands of employees. In an economic downturn especially, the model is attractive because it doesn’t rely on a massive (expensive) salesforce but rather a groundswell of interest. Yammer, a kind of social netwo

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