Ralph Lauren redesigns Polo logo for first time ever in new digital collection with Fortnite

Ralph Lauren, a storied brand known for its preppy, traditionally East Coast designs, is not exactly the first retailer that might come to mind when one thinks of tech or the metaverse. Perhaps then, that is why the company decided to shake things up and foray into the virtual world, announcing yesterday a partnership with one of the world’s most popular video games, Fortnite.
It’s a big step for the brand, which is redesigning its iconic Polo logo for the first time in history to commemorate the new collection, including apparel and accessories. And it comes at an inflection point

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