Three years ago, Ben and Nicole Green were planning their wedding and decided to go digital with registries to save on money and materials. But when it came time to gift others, while they preferred going the digital route — as they did with their wedding — they found that digital gifting platforms on the web didn’t meet their criterion.
“We noticed there was no platform we would actually want to use,” Nicole Green told TechCrunch in an email interview. “In combination, I recognized there was a gap in the market for a more genuine and authentic way for peopl
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