Maze raises $40M to help facilitate software product research

Product research generally involves determining whether an idea for a new product might be successful and how to best develop and sell that product. It’s a straightforward process, in theory, but the basic definition belies the barriers that can crop up. Research is often costly — software-as-a-service companies spend an estimated 23% of their revenue on R&D, for example — and there’s no guarantee that it’ll lead to a successful outcome. Forty-two percent of companies in a recent CB Insights poll cited “no market need” as the reason that one of the

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