Persona, a four year old identity startup, has done pretty well for itself with its original identity verification idea, an API that lets companies capture various documents like a driver’s license or passport to prove who you are online. It went so well, the company announced today that it has expanded into a full blown platform of identity-related services.
In addition to the core verification product, the company now includes a set of services on the platform that customers can mix and match as they wish. These include a risk assessment engine, an identity workflow tool, a graph database ai
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