Bolt launches virtual Shopper Assistant for easier access to personalized experiences

Bolt, which is mostly known for its one-click checkout experience, now has a new virtual Shopper Assistant so that retailers can more easily turn guest shoppers into account-holding customers.
Company CEO Maju Kuruvilla told TechCrunch that rather than dealing with pop-ups or other disconnected methods of obtaining a customer’s email address, retailers, like its customer Tyler’s (an athletic and lifestyle apparel retailer), want a fully end-to-end connected experience for shoppers that would enable them to log in friction-free while also providing product recommendations and turning first-time

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