UK antitrust litigation targets Amazon Buy Box with $1BN+ damages claim

Another antitrust lawsuit is being filed in Europe targeting Big Tech for hefty damages over claims of abusive self-preferencing.
This time ecommerce giant Amazon — and its nudge-tastic ‘Buy Box’ — is in the frame for an incoming opt-out representative legal action that’s been announced in the UK, seeking an estimated £900 million in damages to compensate tens of millions of consumers for alleged anti-competitive behavior.
The key accusation of “The Amazon UK Buy Box Claim” — as the opt-out collective action suit is being styled — is that A

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