MaxAB, an Egyptian B2B e-commerce platform for food and grocery supplies, nabs $40M

Last year, MaxAB, the food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco, raised its $55 million Series A in two tranches; the latter accompanied its acquisition of the Morocco-based and YC-backed WaysToCap. The moves signaled MaxAB’s ambition to dominate Egypt’s and North Africa’s B2B retail and e-commerce market, which includes Cartona and the troubled Capiter, other players that have raised significant capital to compete within the past year.
To continue growth due to the rising demand for food and groceries and fuel

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