Nice try, startup, but that’s not your serviceable obtainable market (SOM)

There’s one issue I have started to see more and more often: Startup founders, in their desperation to show how big their markets are, overstep the mark significantly, claiming numbers for their TAM/SAM/SOM that are unobtainable and absurd.
I get it: You want to seem like you’re building a very valuable company. But in the pitch process, you still have to maintain a sense of honesty.
When you’re trying to drill down on the total addressable market, the total serviceable market and the total obtainable market, be very careful that you’re telling the right story.
The issu

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