Amazon launches live commerce in India

Amazon has launched a QVC-style livestream shopping in India, broadening its offerings in the key overseas market where it has deployed over $6.5 billion to win customers.
The company on Friday quietly rolled out the new service, called Amazon Live, bringing an army of creators to host livestreams and talk about a range of products. Their fans can follow them on the app, learn more about the products, and easily identify and purchase the items shown in the videos. Influencers get a cut each time someone buys a product they recommended while watching their videos.
On an FAQ page, Amazon has ide

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