Amazon Alexa will be the foundation of BMW’s next-generation voice assistant, the companies announced Wednesday at Amazon’s annual Devices and Services launch event.
The German automaker and Amazon are have had a relationship for years now. BMW started offering the Alexa assistant in select cars starting in 2018 and the partnership has grown from there.
This announcement stands out because BMW won’t just embedded Alexa into vehicles. It will use the Amazon technology to build its own assistant. The first vehicles with the new generation of BMW’s voice assistant will lau
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BMW will use Amazon Alexa to build its next voice assistant
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