Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, win fashion competitions and more.
This marks the retail store’s first time trying virtual worlds as it continues experimenting with new ways to reach the next generation of shoppers, Generation Alpha and Gen Z.
Walmart has tried other virtual tech befor

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