Startups are building businesses out of DevOps tools for existing sales platforms

The growing market for sales tools has given rise to a curious cottage industry: DevOps startups specifically targeting the software used in sales and marketing functions.
(Here, “DevOps,” refers to tools that automate processes between software development and IT teams.) It’s become a blossoming sector all its own, with vendors selling DevOps platforms for software including Salesforce purporting to make sales tech easier to integrate into a company’s existing workflows.
But wait, you might say: Wasn’t the promise of sales software to minimize the need for custom

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