Amazon Prime Video’s Thursday Night Football starts strong with 15.3 million viewers

The first exclusive Thursday Night Football game on Amazon Prime Video was a win for the streaming service, with 15.3 million viewers, the company announced today.
Amazon’s successful TNF game underscores the value that live sports bring to streaming services. On average, TNF games usually earn about 12.84 million across Amazon, Fox, and the NFL Network, which have all shared the NFL package up until this year.
Last week’s total viewership exceeded Amazon’s expectations of 12.5 million viewers, according to AdAge.
The total figure of 15.3 million viewers from Amazon’s first T

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