One of the most popular communities on TikTok is #BookTok, which is a made up of users who discuss books and share their recommendations with others. TikTok is aware that the community is a big part of its platform and notes that the #BookTok hashtag has more than 77 billion view globally. Now, the company is investing in the community by partnering with Penguin Random House to launch a new feature that lets users share and link to their favorite books.
Users can now link their favorite Penguin Random House books within their videos. When users click on the link, they will be directed to a ded
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TikTok’s new #BookTok feature lets you tag Penguin Random House titles in videos
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