Instagram is internally testing a new monetization feature for creators called ‘Gifts’

Instagram is internally testing a tipping feature that would give creators a new way to make money on the social network. The test feature is called “Gifts” and would enable creators to earn money through on Reels. The news was first reported by Business Insider.
When asked about the feature, a Meta spokesperson told TechCrunch in an email that “this feature is an internal prototype and not testing externally.”
The feature was first spotted by app researcher Alessandro Paluzzi back in July, when Instagram was developing the feature under the name “content apprecia

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