TechCrunch+ roundup: Slashing churn rates, visa side hustles, YC S22 Demo Day faves

I love it when a plan comes together.
A few weeks ago, I found a Twitter thread by Sam DeBrule, co-founder and head of marketing of Heyday, who explained how he and his co-founder reduced customer churn by improving their onboarding process.
I sent him a DM asking if he’d adapt the thread for a guest post on TC+; he said, “yes,” and we published it earlier this week.
If new users can’t quickly figure out how to use (or benefit from) your products, it won’t matter how many new customers you onboard each month.
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