Why this Californian founder moved to Minneapolis to build a B2B fintech

Minneapolis-based Branch was founded in 2015, and it’s now one of the fastest-growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since.
Siddiqi has spent the past seven years building up Branch from its roots as a Midwestern upstart focused on earned-wage access into a formidable Series C-stage business with $75 million in funding from investors such as Addition and General Atlantic and clients including Uber and Walmart.
Branch,

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