Bloomingdale’s goes all-in on metaverse with new virtual store

Iconic department store Bloomingdale’s is celebrating its 150th anniversary with a new virtual store, designed by Emperia, that will go live during New York Fashion Week, which starts September 9.
Virtual department stores aren’t a new concept. You might recall eBay doing something similar in 2013, and individual brands more recently. In fact, the concept is something Bloomingdale’s has worked on for a while as it created a more robust relationship with its retailers and customers.
The department store’s chief marketing officer Frank Berman told TechCrunch via email that the company “experimen

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