One year later, Apple’s privacy changes helped boost its own ads business, report finds

A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now over a year old, App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis of the post-ATT mobile ads landscape, which finds how Apple has benefitted from the privacy update.
According to a review by the performance insights platform InMobi’s Appsumer, Apple’s Search Ads business has now joined the Facebook

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