While small- and medium-sized (SMBs) businesses are the bulwark of the economy, driving up to 44% of activity in the U.S. alone, it can be hard for sales teams to get an accurate picture of them. That’s because they’re often too small for data providers to monitor and — more often than not — are stretched thin. A recent Gartner survey showed that SMB buyers spend only 17% of their time talking to vendors, making winning the business of SMBs a challenge.
Leetal Gruper sought to make it simpler with Leadgence, a startup that collects and analyzes publicly available data o
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