Meta and Jio launch grocery shopping on WhatsApp in India

Meta and an e-commerce venture between India’s Reliance Retail and Jio Platforms are bringing JioMart grocery shopping to WhatsApp in what they said was the global-first end-to-end shopping experience on the popular instant messaging platform. The launch follows Meta and JioMart beginning to test an integration with select users two years ago.
Customers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to cart, make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said.
“Excited to

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