The good, the bad and the Actuator

One of the trickiest parts of this gig is setting realistic expectations. The job of writing about robots for a living is a bit of a balancing act between excited optimism and pragmatic realism. How do you temper the excitement of some of the world’s most fascinating technologies with reality’s inevitable encroachment?
Covering robots in various capacities for over a decade now has taught me the importance of keeping one’s powder dry. You want exciting headlines that will draw readers in and give the work the coverage it deservers without overpromising. People will accept your hyperbole for on

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