Mad Realities’ Devin Lewtan is onboarding crypto users through reality television

Web3 doesn’t have the most inclusive reputation, yet so many crypto founders talk about onboarding the next 100 million users into the space. Statistically speaking, the next 100 million can’t possibly be comprised entirely of a homogenous group of cis white men who spend most of their waking hours coding and/or day trading (no shade, just pointing out a fact)!
This week on Chain Reaction, I interviewed Devin Lewtan, a twentysomething founder who seems to have found the secret sauce when it comes to bringing web3 to new audiences.
Her NYC-based media company, Mad Realities, just de

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