Turning one-time customers into repeat buyers takes on heightened importance during a downturn.
Acquiring one new user can be a heavy lift, but finding ways to reduce friction during shopping and checkout is a proven method for boosting the lifetime value of existing customers.
An important note: One study found that password difficulties cause nearly 60% of consumers to abandon their shopping carts before completing a purchase.
“In times of recession, you have to make things easier, not more difficult,” says Ari Jacoby, CEO and co-founder of Deduce.
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