Should founders announce down rounds? This PR expert says you have nothing to hide

Kate Johnson
Contributor



Kate Johnson is VP of PR at BLASTmedia.


We can’t avoid hearing about the economic downturn. With SaaS multiples dropping from record highs, unicorn status — and funding in general — will be harder to come by in the next two years.
We are operating in a bear market, which means reduced valuations are the reality of fundraising — the private market follows the public market, and with falling tech stocks, down rounds are unavoidable.
But raising money at a reduced valuation, often called a “down round,” doesn’t mean you s

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