The subscription pie is getting bigger: How to leverage usage-based billing

Sanjay Manchanda
Contributor




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Sanjay Manchanda is CMO of Chargebee. He has helped build a multibillion dollar SaaS business, scale new product businesses and delivered go-to-market and demand-gen strategies at Box and Microsoft.


Challenging times for the tech and consumer industries have created a lot of buzz around “subscription fatigue.” The very model that business and consumer platforms have relied on for growth and predictable revenue seems under threat in a changing economy.
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