Spotify says Kate Bush streams jumped 9,000% thanks to Stranger Things (and TikTok)

Spotify’s monthly active users grew by 19 million this quarter, surpassing its own estimates — but that’s not the only thing that’s running up a hill on the streaming platform.
Spotify said that streams of Kate Bush’s 1985 single “Running Up That Hill” jumped 9,000% after the song was featured prominently in a new episode of Netflix’s “Stranger Things.” Netflix and Spotify collaborated on a playlist based on the hit show (which cost over $30 million per episode — yikes!), so it makes sense that Spotify would extoll the virtues o

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