Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital. Jeremy Swift, Cordial’s CEO and co-founder, said that the fresh capital will be used to expand the company’s global footprint, launch new platform features and nearly double headcount by the end of the year.
In Swift’s view, customers today expect highly personalized messaging in exchange for the first-party data they share. McKinsey agrees — acc

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