Spotify adds more artists to its Blend tool, allows fans to buy merch via the feature

Spotify announced today that it’s expanding its Blend playlist creation tool to include more artists, and will now also allow fans to purchase artist merch through the feature. The Blend tool allows two Spotify users to see where their musical tastes overlap by mixing together their favorite songs to find those they have in common. This Blend then updates daily with new songs based on everyone’s listening habits. A few months ago, Spotify rolled out the ability for users to create playlists with some of their favorite artists, including BTS, Charli XCX, Kacey Musgraves, Lauv, Megan Thee

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