TechCrunch+ roundup: Pricing strategy, technical due diligence, pitch deck appendix fever

Inflation is at a 40-year high in the U.S., but a 23-ounce can of AriZona iced tea still costs 99 cents. Founder and CEO Don Vultaggio says he plans to keep the price where it’s been since he launched the company 30 years ago.
“Consumers don’t need another price increase from a guy like me,” the self-made billionaire told the Los Angeles Times.
Unlike soft drinks, startups are not a volume business, and early-stage companies must revisit their pricing models regularly. The competitive landscape is in a constant state of flux, and each time they release a new product or servic

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