DEUNA enters Latin America’s crowded one-click checkout sector flush with $37M

DEUNA, a Mexico-based one-click checkout commerce startup, is officially joining Latin America’s nearly $100 billion e-commerce sector with $30 million in Series A funding after largely staying under the radar since being founded in late 2020.
Co-founders Roberto Enrique Kafati Santos and Jose Maria Serrano started the company after a career at McKinsey leading digital payments for Kafati Santos and at delivery company JOKR for Serrano. They also recently brought on Jose Jorge Molina, who was previously chief marketing officer for Bitso, to join the founding team to lead marketing.
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