Wonderbelly is taking on Tums

Deep tech and D2C have very little in common, except Noah Kraft. The Doppler Labs founder, who first came into the spotlight in 2014 with the launch of a wireless earbuds company, is teaming up with his brother to start something brand new. Well, for clarity’s sake, the brother duo are actually disrupting something relatively ancient.
The idea for Wonderbelly, an FDA-regulated OTC antacid, came directly from Lucas Kraft, Noah’s brother. He suffered with bulimia at a younger age and, after spending nearly a decade struggling with gastric issues, doctors said the best way to deal wit

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