TikTok tests a dedicated Shop feed that highlights products you can buy now

TikTok is testing a dedicated “Shop” feed tab that lets users browse and purchase products from a number of different categories, such as clothing and electronics. The company confirmed to TechCrunch that the feed tab is currently being tested in Indonesia. The Shop tab serves as a hub for products being sold in TikTok Shop, a shopping feature that enables merchants and creators to showcase and sell products directly on TikTok, the company says. TikTok Shop is currently available in select markets including Indonesia, Vietnam, Singapore and the United Kingdom.
Screenshots of the ne

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