Black Swan analyzes social media to predict which products will be successful

Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the right innovations, then. That’s true during less chaotic times, but the stakes are higher at the moment.
While founded long before the pandemic, Steve King says that Black Swan Data, the data science and tech company that he helped

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