Amazon’s new physical retail analytics service gives brands insights about product and ad performance

Amazon announced today that it’s launching a new physical retail store analytics service that offer brands insights about the performance of their products, promotions and ad campaigns. The new service, Store Analytics, gives brands anonymized insights about their products in Amazon Go and Amazon Fresh stores in the United States that use Just Walk Out and Dash Cart technologies.
The company says the new service will give brands access to information about how their products are discovered, considered, and purchased, which will then help them make informed decisions about promotions and

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