How Cadillac plans to use its $300,000 Celestiq EV to rebuild the brand

The Cadillac Celestiq, the brand’s halo EV set to debut during Monterey Car Week in August, will reportedly start around $300,000, pushing it well above the top variants from other luxury EVs, including the Lucid Air Dream Edition, Porsche Taycan Turbo S and Tesla Model X Plaid.
While Cadillac would not confirm the eye-popping price tag, the GM brand did verify the role the Celestiq will play in fulfilling its electrified ambitions. “We are excited to share more information later this year and return Cadillac to the standard of the world,” spokesman Mike Albano told TechCrunch on Monday,

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