How to implement an effective chatbot program

Stephanie Capouch
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As VP of marketing at Terminus, Stephanie Capouch serves the brand, content and customer marketing organization.


Traditionally, sales and marketing teams have relied on tactics like lead capture forms, landing and generic web pages, and follow-up outreach to connect with and convert prospects to sales. This onerous process requires an average of eight touches to secure even a meeting or other conversion.
How can marketers speed this process up and drive growth? Chatbots and conver

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