Influencer shopping app LTK adds creator product reviews in its latest update

Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influencers to help them find the best products. Influencer shopping app LTK (formerly LiketoKnow.it and rewardStyle) is tapping into that trend. Between 2019 and 2021, LTK has decreased return rates by 30%. The company is aiming to further reduce return rates and show the impact that creator-guided shopping has on purchase satisfaction with its new creator product review feature. The creator product revie

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